What is Service Design?

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. The backbone of this process is to understand the behaviour of the customers, their needs and motivations. You can get a good idea of what it's about from this video:

What is Service Design? from Yosef Shuman on Vimeo.

Global Service Jam is Global

For GSJ people interested in service and customer experience will meet at locations all over the globe.

They will be designers, students, academics, business people, customers, mums, kids and grand-dads.

In a spirit of experimentation, innovation, co-operation and friendly competition, teams will have less than 48 hours to develop and prototype completely new services inspired by a shared theme. At the end of the weekend, their collection of brand new services will be published to the world.

Anyone can get involved!

The Global Service Jam Aberdeen will be a high-energy, collaborative & freeform event, in which some of the brightest minds and lovely folk in Scotland (and even a few from further afield!) will get together to design new services in parallel with a whole host of jams across the world.

Anyone can get involved! We're hoping to have a good mix of people including students, practising designers, local businesses and anyone interested in service design!


When is it?

Global Service Jam starts on Friday evening at 17:30, and runs across Saturday and Sunday afternoon at 16:00. It's a fun, intense weekend of learning and doing.

What will I be doing?

You'll be working with a small team on an idea that you love. You'll be making things, testing things, getting feedback from the public, and presenting your results to the group. You don't need any specific skills - just a brain and some enthusiasm.

What does it cost?

Nothing, it's free. You'll even get fed during the day to keep you focussed and happy.

How do I book a place?

Just click the magic button below:


Huge thanks to our sponsors

Become a Sponsor

We have a number of sponsorship opportunities from £100. Please check the sponsorship page, and get in touch for more details.

Get in touch!

If you have any questions, would like to confirm any details, would like to sponsor the event or just want to say hello, we'd love to hear from you.


The event is FREE, and open to anyone. There are two ticket types, Student (for students) and Professional (for anyone who is not currently a student).